TopGun: Material Handling for Millennials (and Gen Z)

by Bill Link, on 10/17/23 9:47 AM

Implementing technology to revolutionize a traditional role and make it more appealing to a younger workforce.

Material Handling With TopGun

In today's fast-paced digital age, attracting Gen Z and Millennial workers to traditional roles can be a challenge. These generations, known for their tech-savviness and desire for meaningful work, often seek positions that offer innovation, flexibility, and a touch of modern flair. Enter the role of the Material Handler, a position that, at first glance, might seem a tad old-school. But with TopGun from Amtech, this role gets a futuristic upgrade that's sure to appeal to the younger workforce. Here's how:

1. Embracing Technology

Gen Z and Millennials have grown up in a world dominated by technology. They're accustomed to using advanced tools and software in their daily lives. TopGun, with its state-of-the-art features, aligns perfectly with their tech-driven mindset. By integrating this tool into the material handling process, companies can showcase their commitment to innovation, making the role more enticing.

2. Efficiency and Productivity

Younger generations value efficiency. They're always on the lookout for ways to optimize processes and get things done faster and smarter. TopGun offers just that. With its streamlined operations, Material Handlers can accomplish tasks more efficiently, allowing them to take on more responsibilities and grow within the company.

3. Ergonomics and Safety

Health and well-being are top priorities for Gen Z and Millennials. TopGun is designed with ergonomics in mind, ensuring that Material Handlers can perform their duties without compromising their health. This focus on safety and comfort speaks volumes to younger workers who prioritize their well-being.

4. Sustainability

With increasing awareness about environmental issues, younger generations are keen on joining companies that take sustainability seriously. TopGun's efficient design and operations can lead to reduced waste and energy consumption, making the Material Handler role more eco-friendly and appealing to environmentally-conscious individuals.

5. Skill Development and Growth

TopGun isn't just a tool; it's an opportunity for skill development. By mastering this advanced system, Material Handlers can enhance their tech skills, making them more marketable in the future. This potential for growth and learning is a significant draw for younger workers.

6. Modern Work Environment

With TopGun, the traditional warehouse setting transforms into a modern workspace. The integration of advanced technology creates an environment where Gen Z and Millennials feel they're part of the future, rather than stuck in the past.

7. Community and Collaboration

TopGun fosters a sense of community among Material Handlers. Its collaborative features ensure that workers can easily communicate and work together, aligning with the younger generation's desire for teamwork and connection.


The role of the Material Handler, when paired with TopGun from Amtech, becomes a position of the future. It's a role that offers technology, growth, and purpose – all the things that Gen Z and Millennial workers are seeking. Companies looking to attract and retain younger talent should consider integrating tools like TopGun to make traditional roles more appealing and relevant in today's digital age.

Topics:EnCore ExtensionsCorrugated Challenges: Software Solutions


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