Label Traxx and Siteline connect operations and customer ordering
About The Company
Based in Limerick, Impact Labelling is a family-run Irish manufacturer with more than 30 years’ experience producing self-adhesive labels. The company supports customers across pharmaceutical, medical device, food and drink, logistics, electronics, biochemical and automotive markets, where quality, compliance, traceability and dependable turnaround are critical. Continued investment in people, technology and process improvement supports its focus on consistent quality, reliable service and long-term customer partnerships.
Impact Labelling replaced low traceability and analogue administration with a more systematic operation supported by Label Traxx. Siteline then extended that workflow to customers through 24/7 self-service ordering. According to Managing Director Evan Fox, the combined approach reduced order processing from hours to seconds, lowered the cost of mistakes and helped the business roughly double turnover and daily order volume without increasing its administration team.
“We’ve managed to roughly double our turnover and the number of orders we handle each day while maintaining the same administration team.”
Reported Outcomes
- Order processing: Reduced from hours to seconds in most cases
- Turnover: Roughly doubled
- Daily order volume: Roughly doubled
- Administration team: Unchanged while the business handled more orders
- Lead time: Average of 4.5 days maintained
The Challenge
Before implementing Amtech’s Label Traxx ERP software, Impact Labelling had limited traceability and several core processes relied on analogue methods. Estimating, order processing and material ordering lacked a consistent workflow. Key knowledge sat with specific employees, making the operation dependent on their memory and experience.
That approach created practical limits on growth. Manual handling increased the risk of human error, while mistakes could lead directly to waste, reruns and avoidable costs. The business needed a repeatable way to manage work if it was to pursue its growth plans with more control.
The Solution
Creating a consistent workflow with Label Traxx
Impact Labelling introduced Label Traxx in 2011. Evan describes the change as a streamlining of the whole operation. The software gave the team a shared process for managing work and improved traceability across the business.
The new workflow reduced dependence on individual knowledge and memory. It also reduced human error and the cost associated with mistakes and reruns. After the initial setup period, the team adopted the system quickly and found it easy and intuitive to use.
“The operational efficiency and traceability have given us significant growth in the last several years.”
What changed inside the business
- Estimating, order processing and material ordering moved into a more consistent workflow
- Operational knowledge became part of the system rather than remaining with specific individuals
- Improved traceability gave the team greater control as the business grew
- Fewer manual errors reduced the cost of mistakes and reruns
Extending the workflow to customers with Siteline
Siteline gave customers direct access to the information they need to place repeat orders. They can review label artwork, specifications, finishing details and pricing at any time, select several SKUs, add them to a basket and check out online. An automated order confirmation is issued immediately.
For Impact Labelling, that self-service process reduced order handling from hours to seconds in most cases. It also cut the routine calls and emails needed to clarify order details. Staff can now spend more time on useful customer conversations rather than taking orders by phone.
“Our order processing time has been reduced from hours down to seconds.”
Growing without adding administration
The connected workflow created substantial additional capacity. Impact Labelling has roughly doubled both turnover and the number of orders handled each day while keeping the administration team at the same size. Siteline carries much of the routine order entry, allowing the existing team to support a larger business.
Faster order capture also supports production performance. Customers can place a multi-SKU order within minutes and receive immediate confirmation, helping Impact Labelling maintain an average lead time of 4.5 days.
Improving the customer relationship
Customers have more visibility and can order when it suits them. Evan reports less tension and less unnecessary communication because customers can find the information they need without waiting for a response. When they do contact the team, the conversation can focus on questions that require personal attention.
Siteline has also become part of Impact Labelling’s commercial offer. The portal helps the business demonstrate a better ordering experience to prospective customers and provides value beyond the printed label itself.
“Siteline is one of the key parts that helps us offer more than just a product.”
Business Value
- Reduced costs: Fewer errors, fewer reruns and more order volume handled without additional administration staff
- Increased revenue: Roughly doubled turnover and a customer experience that helps differentiate the business
- Increased productivity: Order processing reduced from hours to seconds, with customers completing routine ordering online
- Reduced risk: Improved traceability, consistent workflows and less dependence on individual knowledge and memory
The Result
Label Traxx gave Impact Labelling the operational control and traceability needed to grow with greater consistency. Siteline connected customers to that workflow, making repeat ordering faster and more transparent. Together, the systems enabled the business to process more orders, maintain its 4.5-day average lead time and grow turnover without expanding the administration team.
About Label Traxx and Siteline
Label Traxx is an ERP and MIS platform for label converters. It connects estimating, order processing, material requirements, and production information so teams can manage work through a more controlled, traceable process.
Siteline extends that workflow to customers. It provides 24/7 access to artwork, specifications, finishing details and pricing, with online multi-SKU ordering and immediate order confirmation.
If you want to increase order-handling capacity without adding the same level of administration, contact Amtech to discuss how Label Traxx and Siteline could support your operation.
