ABOUT THE CUSTOMER

Louisville Label, a family-owned business based in Louisville, Kentucky, has been producing labels for over a century. Founded in 1907 by J.C. Burton, the company initially specialized in pharmaceutical labels. Over the decades, Louisville Label expanded its offerings to include flexographic and pressure-sensitive labels, serving businesses across the Ohio Valley region. Today, under the leadership of Anne Diemer, the company operates with a 20-employee team and generates approximately $3 million in annual revenue.

 

CHALLENGES

Before implementing Label Traxx, Louisville Label faced several operational challenges:

  • Limited Technology Adoption: The company relied on a small Quantel computer system for accounting but lacked a comprehensive digital solution for estimating, costing, and job tracking.
  • Resistance to Change: A sales manager who was averse to computers discouraged the company from integrating digital tools into their workflow.
  • Inefficient Order Management: Without a streamlined system, tracking customer orders, inventory, and production processes was time-consuming and prone to errors.
  • Need for a Mac-Compatible Solution: The company was heavily invested in Mac computers and required software that could seamlessly integrate with their existing hardware.

 

SOLUTION

To address these challenges, Louisville Label implemented Label Traxx, a specialized print business management software developed by Amtech. The decision was influenced by:

  • Mac Compatibility: Label Traxx allowed the company to continue using its preferred computing environment.
  • Comprehensive Features: The software provided solutions for order entry, estimating, accounts receivable, inventory management, and stock product tracking.
  • Strong Customer Support: Ken Meinhardt, the president of Label Traxx, and his team provided extensive assistance during the decision-making and implementation process.

The implementation was carefully planned, running parallel with the old system for a couple of months before fully transitioning to Label Traxx.

 

BENEFITS AND IMPACT

Since adopting Label Traxx, Louisville Label has experienced significant improvements in efficiency and customer service:

  • Improved Operational Efficiency: All employees have access to Label Traxx, with hourly workers logging in and out of jobs digitally, reducing paperwork and streamlining production.
  • Enhanced Inventory Management: A combination of Label Traxx’s inventory aging feature and a custom color-coded labeling system allows production personnel to quickly locate stock materials.
  • Better Customer Service: With instant access to customer order histories and real-time job tracking, customer service representatives can provide prompt and accurate information.
  • Stronger Sales Support: Field sales representatives can retrieve data remotely, while inside sales teams handle estimates, ensuring a smooth sales process.
  • Reliable Data Management: Daily backups of Label Traxx data provide security and business continuity.

Louisville Label’s adoption of Label Traxx has helped the company maintain its commitment to customer service and operational excellence. Even with a family-style work environment—including a workplace culture that welcomes employees’ dogs—Louisville Label ensures its business remains efficient and well-organized. Label Traxx has played a key role in enabling the company to uphold its century-old legacy while modernizing its operations for the future.

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