ABOUT THE CUSTOMER

Regency Labels, a family-owned business based in Oklahoma City, Oklahoma, specializes in label printing, primarily serving the nutraceutical industry. Overseen by Blake Wright since the mid-1980s, the company has steadily grown, employing 16 workers, including several hearing-impaired operators. Regency Labels prides itself on its ability to print on a variety of materials and offers a range of printing solutions, including holograms, thermal transfer, and direct thermal transfer. The company ships labels across the United States, Canada, and Mexico and exclusively sells to trade customers.

 

CHALLENGES

As Regency Labels grew, it faced several operational challenges:

  • Lack of workflow discipline: The company lacked a structured workflow, leading to inefficiencies.
  • Inconsistent pricing: Estimates were being determined manually by Wright, often influenced by workload rather than structured cost analysis, resulting in fluctuating margins.
  • Outdated software: The previous print management system was developed for offset printing, lacked adequate support, and was not well-suited for flexo printing.
  • Need for modernization: Regency Labels aimed to bring prepress in-house, expand product lines, and implement a robust marketing strategy.
  • Limited business documentation and scheduling: Jobs were scheduled intuitively rather than systematically, leading to potential bottlenecks and inefficiencies.

 

SOLUTION

To address these challenges, Regency Labels implemented the Label Traxx print business management system in 2007. The Label Traxx system provided comprehensive solutions, including:

  • Estimating and job costing: Enabled structured and disciplined pricing to ensure consistent margins.
  • Accounting and quality control: Streamlined financial management and enhanced quality assurance.
  • Production scheduling: Improved workflow efficiency with logical job scheduling instead of intuition-based planning.
  • User-friendly interface: Allowed easy adoption by employees, even those with minimal computer expertise.
  • Dedicated support and training: Ensured that employees could quickly resolve issues and optimize system usage through user group meetings and training sessions.

BENEFITS & IMPACT

The implementation of Label Traxx yielded significant benefits for Regency Labels:

  • Improved pricing accuracy and consistency: A systematic approach to estimating eliminated pricing fluctuations and stabilized profit margins.
  • Enhanced operational efficiency: A structured workflow reduced inefficiencies and improved productivity.
  • Greater business stability and scalability: The reliable system allowed Regency Labels to grow without operational bottlenecks.
  • Better job scheduling and documentation: Logical planning led to smoother production processes and reduced downtime.
  • Continued innovation and expansion: Regency Labels successfully implemented its five-year modernization plan, including the installation of a 17-inch Omet X-Flex 430 press for printing shrink sleeves and unsupported films.

Blake Wright credits Label Traxx with providing the internal structure needed to elevate Regency Labels to the next level. As he reflects on the success of his previous five-year plan, he looks forward to developing another, ensuring continued growth and innovation in the label printing industry.

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