ABOUT THE CUSTOMER

Label King, based in San Diego, CA, has been a leading label printing company since 2002. Serving a diverse range of end-use markets, the company has produced over 2.9 billion labels. Committed to efficiency and customer service, Label King continually seeks innovative ways to optimize operations and enhance the customer experience.

 

CHALLENGES

Before the Covid-19 pandemic, Label King utilized Label Traxx only for basic functions such as estimating, packing slips, and job tickets. However, the onset of remote work exposed several operational inefficiencies:

  • Reliance on manual and redundant data entry processes.
  • Excessive paperwork due to using QuickBooks alongside Label Traxx.
  • Delays in invoicing, impacting cash flow and accounts receivable.
  • The need for a streamlined workflow to support digital transformation.
  • Growing demand for an online ordering solution to improve customer service.

 

SOLUTION

To simplify and enhance operations, Label King expanded its use of Label Traxx and implemented Siteline, a web portal for customers to order labels, review products, and track order history. Key improvements included:

  • Automating purchase order and invoice creation, eliminating redundant data entry.
  • Streamlining job ticketing, order confirmations, and production processes.
  • Enhancing remote work capabilities through a centralized digital platform.
  • Investing in a digital department, led by experienced graphic designer Turi Fiske, to support the company’s transition into digital printing.
  • Deploying Siteline to provide customers with a seamless, self-service ordering experience.

BENEFITS & IMPACT

The transformation has significantly improved Label King’s efficiency and customer experience:

  • Streamlined Operations: Orders are processed seamlessly from job ticket creation to invoicing, reducing manual effort and paperwork.
  • Faster Invoicing & Cash Flow: The ability to invoice directly from packing slips has accelerated receivables, improving financial management.
  • Improved Staff Efficiency: The intuitive nature of Label Traxx enabled employees to quickly adapt, increasing productivity.
  • Enhanced Customer Experience: Siteline empowers customers to place and manage orders effortlessly, making large, multi-line orders significantly more efficient.
  • Support for Digital Growth: As Label King expands its digital printing services, Siteline plays a crucial role in scaling operations.

According to CEO Robert Parker, “Our investment in Label Traxx and Siteline is helping take Label King to a whole new level. If we did things the old way, it would be a nightmare. Our goal is to continue growing our business with the great team we have in place, and the way to do that is by increasing what they are able to do with enhanced efficiency – and we are well on our way to doing just that.”

 

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